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The Greatest Movie Ever Sold & How Deodorant Made it Happen
You’ve probably never thought that, when buying a pizza or
redeeming deodorant coupons,
that you’re helping to finance a major motion picture – but indirectly, you may
be doing just that. How? That’s part of the story of new documentary The Greatest Movie Ever Sold, which
investigates the way product placement in films affects the movies, the people
who make them, and the people who watch them.
Award-winning filmmaker and provocateur Morgan Spurlock, the man who famously consumed nothing but McDonald’s for thirty days and filmed the experience in an attempt to understand the effects of fast food culture, is behind this film. If you’ve seen Super Size Me or know anything of Spurlock, you know he does everything tongue in cheek, including this documentary.
“I wanted this film to explore the give and take that happen when you play the game, or at least what happens when you try, and I think the film will open a lot of people’s eyes to the unbelievable conversations and situations that happen behind closed doors every day in the entertainment and advertising industries,” Spurlock said. “It does’nt matter if you’re a writer, director, producer or musician...you are effected by this on some level, but not nearly as much as the consumer.”
Interestingly, this documentary about branding, advertising and product placement was made possible by brands, advertising, and product placement – part of Spurlock’s cheeky nod to the way such deals are essential to the making of movies. Spurlock’s sponsors for this film included the airline Jetblue, European auto manufacturer Mini, deodorant coupon issuer Ban deodorant, and juice giant Pom. In all, the companies interested in product placement in the film contributed 1.5 million dollars – the film’s entire production budget.
Distributor Sony says the film is “scathingly funny, subversive, and deceptively smart,” while Spurlock himself calls it “The Iron Man of documentaries.” The film debuted at Sundance this January and will be released later this year.
Award-winning filmmaker and provocateur Morgan Spurlock, the man who famously consumed nothing but McDonald’s for thirty days and filmed the experience in an attempt to understand the effects of fast food culture, is behind this film. If you’ve seen Super Size Me or know anything of Spurlock, you know he does everything tongue in cheek, including this documentary.
“I wanted this film to explore the give and take that happen when you play the game, or at least what happens when you try, and I think the film will open a lot of people’s eyes to the unbelievable conversations and situations that happen behind closed doors every day in the entertainment and advertising industries,” Spurlock said. “It does’nt matter if you’re a writer, director, producer or musician...you are effected by this on some level, but not nearly as much as the consumer.”
Interestingly, this documentary about branding, advertising and product placement was made possible by brands, advertising, and product placement – part of Spurlock’s cheeky nod to the way such deals are essential to the making of movies. Spurlock’s sponsors for this film included the airline Jetblue, European auto manufacturer Mini, deodorant coupon issuer Ban deodorant, and juice giant Pom. In all, the companies interested in product placement in the film contributed 1.5 million dollars – the film’s entire production budget.
Distributor Sony says the film is “scathingly funny, subversive, and deceptively smart,” while Spurlock himself calls it “The Iron Man of documentaries.” The film debuted at Sundance this January and will be released later this year.