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Score A Slam Dunk With Sprite
The NBA and the Coca-Cola company have recently confirmed what many people have known for a long time – that these two organizations make great teammates. NBA basketball pros have starred in advertisements for the popular lemon-lime soft drink for years, and the partnership is successful because both Sprite coupons and basketball appeal to young people around the world.
Coca-Cola and the NBA have been working together since 1986 in various capacities, and Sprite has been the official drink of the NBA since 1994 – I wonder if that means that there’s sprite in those coolers on the court?
To highlight this partnership, Sprite is this year holding the Slam Dunk Showdown, an amateur Slam Dunk contest, as well as the all-pro Sprite Slam Dunk competition as part of the NBA All-Star event.
"Our partnership with the NBA offers the flexibility and collaboration to create innovative marketing programs that spark the connection between Sprite and basketball fans," said Beatriz Perez, Coca-Cola’s Chief Marketing Officer for North America. "Through programs like Sprite Slam Dunk Showdown and others, we're able to communicate with people online, on television, through mobile technology, locally and at retail, so that we're in touch with NBA fans wherever they are."
To learn more about these events and to score some great Sprite coupons and cool gear, you’ve got to log on to Sprite’s website.
Coca-Cola and the NBA have been working together since 1986 in various capacities, and Sprite has been the official drink of the NBA since 1994 – I wonder if that means that there’s sprite in those coolers on the court?
To highlight this partnership, Sprite is this year holding the Slam Dunk Showdown, an amateur Slam Dunk contest, as well as the all-pro Sprite Slam Dunk competition as part of the NBA All-Star event.
"Our partnership with the NBA offers the flexibility and collaboration to create innovative marketing programs that spark the connection between Sprite and basketball fans," said Beatriz Perez, Coca-Cola’s Chief Marketing Officer for North America. "Through programs like Sprite Slam Dunk Showdown and others, we're able to communicate with people online, on television, through mobile technology, locally and at retail, so that we're in touch with NBA fans wherever they are."
To learn more about these events and to score some great Sprite coupons and cool gear, you’ve got to log on to Sprite’s website.