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This Summer, Diet Coke Getting A Couture Makeover!
Have you heard about the uber-chic new Diet Coke cans designed by Chanel’s head designer Karl Lagerfeld. Summer’s finally here, which means those cool cans will be hitting the shelves soon, and you can get them with Diet Coke coupons. To coincide with the product’s launch, there’s a fabulous ad campaign celebrating Diet Coke and featuring some of the world’s most glamorous models.
Chanel veterans Coco Rocha, Jeneil Williams and Heidi Mount are featured in the ads, which were shot by fashion photographer extraordinaire Uncle Karl – that’s right, Karl designed, styled, and shot the ads himself.
Each model portrays one of the puppets created for the soda’s earlier advertising campaigns, and the same fun colors and graphic patterns that make the diet coke bottles so distinctive are clearly visible in the print ads.
“It’s exciting for me because I love the idea and as everybody knows, I drink Diet Coke and nothing else, night and day. It was pure pleasure to do a campaign with people I like and for a product I love.” said Lagerfeld of his collaboration with the legendary soda brand.
The bottles are the closest to Chanel haute couture that I’ll ever get, and for those of us who can’t get enough of all things Lagerfeld, they even come in a special collector’s box.
Karl evidently became an ardent fan of Diet Coke after he reportedly lost 90 pounds drinking nothing but Diet Coke and eating nothing but steamed vegetables – he must have gone through tons of Diet Coke coupons on that diet!
Chanel veterans Coco Rocha, Jeneil Williams and Heidi Mount are featured in the ads, which were shot by fashion photographer extraordinaire Uncle Karl – that’s right, Karl designed, styled, and shot the ads himself.
Each model portrays one of the puppets created for the soda’s earlier advertising campaigns, and the same fun colors and graphic patterns that make the diet coke bottles so distinctive are clearly visible in the print ads.
“It’s exciting for me because I love the idea and as everybody knows, I drink Diet Coke and nothing else, night and day. It was pure pleasure to do a campaign with people I like and for a product I love.” said Lagerfeld of his collaboration with the legendary soda brand.
The bottles are the closest to Chanel haute couture that I’ll ever get, and for those of us who can’t get enough of all things Lagerfeld, they even come in a special collector’s box.
Karl evidently became an ardent fan of Diet Coke after he reportedly lost 90 pounds drinking nothing but Diet Coke and eating nothing but steamed vegetables – he must have gone through tons of Diet Coke coupons on that diet!