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Rice Krispies Treats -- There's An App for That!
You may know that the internet is a good place to find Rice Krispies coupons and Rice Krispies Treats recipes, but did you know that the snap, crackle and popping cereal has its very own app?
A firm called CMW in London has developed a Facebook application for Rice Krispies Squares. The game, called Find the Friend Who Isn’t , pits Krispies-crazy fans against one another to identify an stranger’s face among a randomly selected lineup of 49 of their own real Facebook friends, plus one stranger’s face. Those who wrongly identify someone they know as a stranger or a stranger as a friend receives a three second time penalty, which sets him behind his opponent in the timed identification test.
During a ten-week tournament, cash prizes and a a month’s supply of Rice Krispies Treats squares were up for grabs
Kellogg’s consumer promotions and digital controller, Sam Blunt, said: “A Rice Krispies Square defies logic in every way. It’s even a Square that isn’t a square. So it made sense to have a bit of fun with this core brand property. We know our shoppers enjoy using Facebook and our app challenging them to “find a friend who isn’t” is a bit of light-hearted fun which we hope will capture their attention,” said Kellogg’s consumer promotions and digital controller Sam Blunt.
I thin I might actually fare pretty poorly at this game, because I know I’ve seen friends appear on my news feed who I struggle to identify – good thing you don’t have to have a great memory to score Rice Krispies coupons online, or I’d never get a good deal.
A firm called CMW in London has developed a Facebook application for Rice Krispies Squares. The game, called Find the Friend Who Isn’t , pits Krispies-crazy fans against one another to identify an stranger’s face among a randomly selected lineup of 49 of their own real Facebook friends, plus one stranger’s face. Those who wrongly identify someone they know as a stranger or a stranger as a friend receives a three second time penalty, which sets him behind his opponent in the timed identification test.
During a ten-week tournament, cash prizes and a a month’s supply of Rice Krispies Treats squares were up for grabs
Kellogg’s consumer promotions and digital controller, Sam Blunt, said: “A Rice Krispies Square defies logic in every way. It’s even a Square that isn’t a square. So it made sense to have a bit of fun with this core brand property. We know our shoppers enjoy using Facebook and our app challenging them to “find a friend who isn’t” is a bit of light-hearted fun which we hope will capture their attention,” said Kellogg’s consumer promotions and digital controller Sam Blunt.
I thin I might actually fare pretty poorly at this game, because I know I’ve seen friends appear on my news feed who I struggle to identify – good thing you don’t have to have a great memory to score Rice Krispies coupons online, or I’d never get a good deal.