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Diet Coke Gets A New Look
Diet Coke is the second-best selling soft drink in the United States, topped only by original Coca-Cola. To make sure that Diet Coke remains on the forefront of the beverage industry and to encourage consumers to continue to use Diet Coke coupons, the brand has rolled out a new look and a new marketing campaign.
“It’s a reflection of the self-assured and confident people who enjoy Diet Coke every day,” said brand representative William White in a press release.
Three 15-second tv ads are designed to refresh the “Stay Extraordinary” campaign. The vignette-style ads are:
“Commute” – the story of one man’s early morning drive to work, in which he breaks free from traffic and heads on to the day ahead with confidence.
“Studio” – in which a fashion designer gets the energy to continue working on her collection from her favorite soft drink.
“Lights” – featuring a late-night gathering at a city loft where Diet Coke helps to get the party started.
The ads are being released in conjunction with a new can design created by San Francisco, California-based agency Turner Duckworth. The cans highlight a section of the iconic Diet Coke logo cropped to prominently feature the letters “D” and “K”. Fans of Diet Coke coupons need not worry, though – the soda inside remains the same.
“The new Diet Coke design is at once understated and overstated,” said David Turner, partner Turner Duckworth. “The understatement of a monogram, rather than the full name, and the overstatement of the extremely enlarged logo, both demonstrate the brand's renewed self-confidence.”
“It’s a reflection of the self-assured and confident people who enjoy Diet Coke every day,” said brand representative William White in a press release.
Three 15-second tv ads are designed to refresh the “Stay Extraordinary” campaign. The vignette-style ads are:
“Commute” – the story of one man’s early morning drive to work, in which he breaks free from traffic and heads on to the day ahead with confidence.
“Studio” – in which a fashion designer gets the energy to continue working on her collection from her favorite soft drink.
“Lights” – featuring a late-night gathering at a city loft where Diet Coke helps to get the party started.
The ads are being released in conjunction with a new can design created by San Francisco, California-based agency Turner Duckworth. The cans highlight a section of the iconic Diet Coke logo cropped to prominently feature the letters “D” and “K”. Fans of Diet Coke coupons need not worry, though – the soda inside remains the same.
“The new Diet Coke design is at once understated and overstated,” said David Turner, partner Turner Duckworth. “The understatement of a monogram, rather than the full name, and the overstatement of the extremely enlarged logo, both demonstrate the brand's renewed self-confidence.”