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McDonald's Doing Its Part To Help World's Oceans
It’s become rather chic to worry about where your food comes from, and with good reason – irresponsible farming can deplete soil, rendering it incapable of growing crops, while overfishing threatens to damage marine ecosystems. As the largest and most popular fast food chain in the world, McDonald’s is trying to remedy dangerous practices like these, most recently assuring customers that they can use McDonalds coupons in good conscience because the chain uses sustainable fishing practices.
Beginning in October this year, millions of customers will be able to buy Marine Stewardship Certified (MSC) sustainable fish in McDonald’s restaurants. Today, more than 50% of the world’s marine fish stocks are fully exploited, so the MSC was established to tackle overfishing by rewarding sustainable fishing practices. McDonald’s will be the first major fast food chain to utilize MSC certified fish – and while this may seem a small step, the restaurant sells more than 100 million Fillet-o-Fish sandwiches annually, so the move could have big implications – especially if the practice of MSC certified food sourcing is taken up by other restaurant chains.
McDonald’s says the move is part of the company’s ongoing commitment to enhance its sustainable sourcing practices. This year, the chain also announced a commitment to Sustainable Land Management, which ensures that the company’s agricultural products are grown on sustainably-managed land. In the future, perhaps McDonalds coupons will be good for fair-trade and other responsibly sourced products.
Beginning in October this year, millions of customers will be able to buy Marine Stewardship Certified (MSC) sustainable fish in McDonald’s restaurants. Today, more than 50% of the world’s marine fish stocks are fully exploited, so the MSC was established to tackle overfishing by rewarding sustainable fishing practices. McDonald’s will be the first major fast food chain to utilize MSC certified fish – and while this may seem a small step, the restaurant sells more than 100 million Fillet-o-Fish sandwiches annually, so the move could have big implications – especially if the practice of MSC certified food sourcing is taken up by other restaurant chains.
McDonald’s says the move is part of the company’s ongoing commitment to enhance its sustainable sourcing practices. This year, the chain also announced a commitment to Sustainable Land Management, which ensures that the company’s agricultural products are grown on sustainably-managed land. In the future, perhaps McDonalds coupons will be good for fair-trade and other responsibly sourced products.