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How Sanka Got Its Start
A fresh pot of coffee only takes a few minutes to brew, but for some, even a few minutes is too long to wait. These people should be thankful for Sanka coffee coupons, which allow consumers to whip up a cup of coffee instantly.
Sanka instant coffee was first invented by a team of German researchers led by Ludwig Roselius in 1903. Roselius founded the Kaffee Hag company in 1905 to sell his decaffeinated product across Europe, but the product came to be known as “sanka” in France, where its name was derived from the phrase for “without caffeine” (sans cafeine). In 1914, Roselius founded the Kaffee Hag Corporation in New York to sell his product in America, but the company was seized during a wave of anti-German sentiment spawned by WW1. To re-establish his product, Roselius began selling instant decaffeinated coffee under the Sanka brand name in the United States in 1923. The coffee was at first distributed only at two Sanka Coffee Houses, but it was soon introduced to the retail market.
Sanka’s brand recognition grew in 1927 when the company sponsored the Sanka After-Dinner Hour. The brand went on to sponsor such popular television programs as I Love Lucy and The Andy Griffith Show on CBS in the 1950s and 60s, which contributed to the product’s nationwide success. Around this time the brand was acquired by Maxwell House, and consumers today who use Sanka coffee coupons will recognize Sanka as a member of the Maxwell House family of products.
Sanka instant coffee was first invented by a team of German researchers led by Ludwig Roselius in 1903. Roselius founded the Kaffee Hag company in 1905 to sell his decaffeinated product across Europe, but the product came to be known as “sanka” in France, where its name was derived from the phrase for “without caffeine” (sans cafeine). In 1914, Roselius founded the Kaffee Hag Corporation in New York to sell his product in America, but the company was seized during a wave of anti-German sentiment spawned by WW1. To re-establish his product, Roselius began selling instant decaffeinated coffee under the Sanka brand name in the United States in 1923. The coffee was at first distributed only at two Sanka Coffee Houses, but it was soon introduced to the retail market.
Sanka’s brand recognition grew in 1927 when the company sponsored the Sanka After-Dinner Hour. The brand went on to sponsor such popular television programs as I Love Lucy and The Andy Griffith Show on CBS in the 1950s and 60s, which contributed to the product’s nationwide success. Around this time the brand was acquired by Maxwell House, and consumers today who use Sanka coffee coupons will recognize Sanka as a member of the Maxwell House family of products.