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Pepsi Vs Coke: Round 206753
Coke and Pepsi have been bickering for a long time – the soda rivals are always jockeying for market shares with special promotions, Coke and Pepsi coupons, and new products. But one of Pepsi’s newest innovations has coke sue-ing mad: they say that the new look of the Pepsi bottle is too similar to the iconic coke bottle.
In your childhood, your mom probably told you that imitation was the highest form of flattery and therefore you shouldn’t clock your younger brother for copycatting you. It may be true that imitation is still a form of flattery in the business world – and perpetually second-ranked Pepsi may be practicing a kind of “If you can’t beat ‘em, join ‘em,” philosophy, but Coke isn’t going to sit by idly while their look is ripped off by a rival. Coke trademarked their bottle back in 1934, and they’re not letting anyone encroach on their territory.
However, Pepsi is saying that there are only so many bottle shapes out there and that this kind of thing isn’t a big deal – in fact, they’ve denied all of Coke’s claims. The pepsi bottles in question have in fact been sold in Australia since 2007, so the timing may be a bit sketchy – what do y’all think? Is one of these brands right, or are they battling over something trivial? Would the shape of the bottle make you use more Pepsi coupons, anyway?
In your childhood, your mom probably told you that imitation was the highest form of flattery and therefore you shouldn’t clock your younger brother for copycatting you. It may be true that imitation is still a form of flattery in the business world – and perpetually second-ranked Pepsi may be practicing a kind of “If you can’t beat ‘em, join ‘em,” philosophy, but Coke isn’t going to sit by idly while their look is ripped off by a rival. Coke trademarked their bottle back in 1934, and they’re not letting anyone encroach on their territory.
However, Pepsi is saying that there are only so many bottle shapes out there and that this kind of thing isn’t a big deal – in fact, they’ve denied all of Coke’s claims. The pepsi bottles in question have in fact been sold in Australia since 2007, so the timing may be a bit sketchy – what do y’all think? Is one of these brands right, or are they battling over something trivial? Would the shape of the bottle make you use more Pepsi coupons, anyway?