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Whopper TV: Watch Burger, Win Burger
I bought upgraded cable to get HBO (TRUE BLOOD, duh), and the other weird channels I got with the premium package blow my mind. I have a wedding channel, a fishing channel, a video game channel …. But so far, Burger King coupons have only infiltrated my TV via the occasional Whopper commercial. If you have DirectTV, though, you won’t even need premium cable to get a whole channel devoted entirely to the BK Whopper sandwich.
The channel is part of a new marketing campaign called “Wopperlust” which plays an image of a Whopper sandwich on a fiery grill all day long (kind of like those channels that show a loop of a roaring fire). So why would anyone want to watch a burger channel?
The channel is a challenge to consumers. Those who stare “intently” at the screen for long enough can win a free whopper sandwich! The longer you watch, the more burgers you win. The channel gauges consumer attentiveness by occasionally prompting the viewer to press specific buttons on the remote. After five minutes of this, you win a burger. After another ten you win two, and after another 15 three. Burger King coupons will be mailed to successful burger-starers.
The marketing team behind the channel, Crispin Porter + Bogusky, says that this advertising program is a challenge to companies that offer free products just for “Liking” them on Facebook. They say that the Whopper is “worth a whole lot more than that.”
And evidently, a lot of Americans agree. In the channels first week, Americans spent 13,500 hours watching the channel (which equals out to an awful lot of free sandwiches!).
The channel is part of a new marketing campaign called “Wopperlust” which plays an image of a Whopper sandwich on a fiery grill all day long (kind of like those channels that show a loop of a roaring fire). So why would anyone want to watch a burger channel?
The channel is a challenge to consumers. Those who stare “intently” at the screen for long enough can win a free whopper sandwich! The longer you watch, the more burgers you win. The channel gauges consumer attentiveness by occasionally prompting the viewer to press specific buttons on the remote. After five minutes of this, you win a burger. After another ten you win two, and after another 15 three. Burger King coupons will be mailed to successful burger-starers.
The marketing team behind the channel, Crispin Porter + Bogusky, says that this advertising program is a challenge to companies that offer free products just for “Liking” them on Facebook. They say that the Whopper is “worth a whole lot more than that.”
And evidently, a lot of Americans agree. In the channels first week, Americans spent 13,500 hours watching the channel (which equals out to an awful lot of free sandwiches!).