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Diet Pepsi Slims Down
I love Diet Pepsi – one might even say I’m addicted. I use a ridiculous number of diet Pepsi coupons and I don’t really care what form my calorie-free refreshment comes in. Some people are soda snobs and will only drink their cola from a soda fountain or from a glass bottle, but I’ll even drink the stuff warm. That’s how much I love it. So I don’t really care that Pepsi has unveiled a new, tall, skinny diet coke can.
The “Skinny Can” will officially debut at New York’s Fall 2011 Fashion Week, and pepsi is marketing it as a “taller, sassier” version of the traditional diet soda can, which it calls a “celebration of beautiful, confident women.” To me, that sounds like a bunch of marketing mumbo jumbo. If anything, a tall skinny can seems like a subliminal message implying that consumption of diet soft drinks can make you tall and skinny like the can the drink comes in – and really, that’s more demeaning than anything.
The only packaging trend I’d get excited about would be if they decided to put diet Pepsi in tall boy cans like the ones you see Arizona Iced Tea and beer in. I’d use the same number of Diet Pepsi coupons, but I’d get to enjoy more of my favorite beverage in every can.
The “Skinny Can” will officially debut at New York’s Fall 2011 Fashion Week, and pepsi is marketing it as a “taller, sassier” version of the traditional diet soda can, which it calls a “celebration of beautiful, confident women.” To me, that sounds like a bunch of marketing mumbo jumbo. If anything, a tall skinny can seems like a subliminal message implying that consumption of diet soft drinks can make you tall and skinny like the can the drink comes in – and really, that’s more demeaning than anything.
The only packaging trend I’d get excited about would be if they decided to put diet Pepsi in tall boy cans like the ones you see Arizona Iced Tea and beer in. I’d use the same number of Diet Pepsi coupons, but I’d get to enjoy more of my favorite beverage in every can.