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Old Spice Score Another Advertising Hit With "Duel"
The Old Spice Guy was so successful at inspiring people to use Old Spice coupons when it debuted lat June that the P&G owned brand decided to revive the concept this summer, but with a twist. They added Italian heartthrob and romance-novel cover model Fabio to the mix for an online duel dubbed “Mano a Mano in el Bano.” According to Old Spice, this summer’s campaign was very successful:
- The company produced a total of 169 unique videos for the campaign. Those videos attracted 22 million views in their first seven days alone – less than the 35 million the original campaign racked up in its first week, but still impressive.
- The video “challenge” from pretender to the Old Spice throne Fabio was the seventh most-viewed video on youtube the week the campaign ran. This video alone earned 3 million pageviews, while the second most popular, “Challenge Accepted” won 1.2 million views.
- Old Spice nad New Old Spice Guy Fabio held the number one and number four most viewed channels for the month of august on Youtube, respectively.
- The videos received more than 53,000 comments form YouTube viewers, and 500,000 likes, dislikes, and votes.
- The campaign earned 68,000 new Facebook fans for the Old Spice brand.