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How Old Spice Took The Ad World By Storm
How does a little-known brand become an internet sensation practically overnight? Though there’s no magic formula, the people at Portland-based advertising firm Weidan + Kennedy seem to have a good grasp on the stuff that makes a meme, as evinced by their “Old Spice Guy” advertising campaign.
Anyone who uses Old Spice coupons knows that sexiness and humor are part of what make the “Old Spice Guy” campaign so successful, but most people don’t know that behind the glitz and glamour there’s good old-fashioned hard work making the magic happen.
Not long ago, a team of marketers and writers got together and produced 87 short comic videos for video-sharing site YouTube (that’s right, eighty-seven!) in a single day. They posted the videos in real time and came back the next day just to do it again. On the second day, the team made 74 videos, and even at the breakneck pace of seven minutes per video, they weren’t worn out.
The Old Spice advertising team created more than 200 videos in response to fan questions and comments, illustrating the way a brand can build customer loyalty and engage consumers in inventive ways. The hilarious videos, which you can see on Old Spice’s YouTube channel, will definitely make you want to use Old Spice coupons and might teach you a thing or two about 21st century marketing.
Anyone who uses Old Spice coupons knows that sexiness and humor are part of what make the “Old Spice Guy” campaign so successful, but most people don’t know that behind the glitz and glamour there’s good old-fashioned hard work making the magic happen.
Not long ago, a team of marketers and writers got together and produced 87 short comic videos for video-sharing site YouTube (that’s right, eighty-seven!) in a single day. They posted the videos in real time and came back the next day just to do it again. On the second day, the team made 74 videos, and even at the breakneck pace of seven minutes per video, they weren’t worn out.
The Old Spice advertising team created more than 200 videos in response to fan questions and comments, illustrating the way a brand can build customer loyalty and engage consumers in inventive ways. The hilarious videos, which you can see on Old Spice’s YouTube channel, will definitely make you want to use Old Spice coupons and might teach you a thing or two about 21st century marketing.