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Oh, Those Crazy Quiznos Ads!
Quiznos has been in business for more than a quarter of a century, but the company’s first major advertising push to encourage people to use Quiznos coupons didn’t come until the 2002 Super Bowl. The spots compared the innovation of toasted sandwiches to the invention of pants, which was comically juxtaposed with images of men wearing bushes.
In 2003, the company’s new campaign showed a man eating a regular, untoasted sub because he was in fact “raised by wolves” and did not have the refinement to select a superior toasted sandwich product.
In 2004 Quiznos created water-cooler buzz with the spongemonkies campaign, which has been referred to as the “Mr Potato Rat” campaign for the way the imaginary creatures appeared to be composed of parts from many different animals, though they seemed to be based on marmosets. The Spongemonkies wore anachronistic hats and sang of their love for toasted subs, but likely generated more questions (ie “what on earth are those?!”) than actual revenue.
By 2006, Quiznos had switched ot a more conventional advertising campign featuring images of their sandwiches with a man’s deep-timbre-d voice pronouncing the chain’s new slogan – “Mmmmmm..toasty.” At this time, Quiznos ads also took a dig at competing sub sandwich chain subway via a series of taste tests where consumers were asked to compare Quizno’s Prime Rib Cheesesteak Sandwich with Subway’s Cheesesteak Sub.
In 2007, Quiznos created small, inexpensive flatbread “sammies” and long, toasty “torpedo” subs, which were marketed via an unusual campaign where a toaster oven spoke to a sandwich chef using strong innuendo. These ads too caused a buzz, and a toned-down version of the ads was aired to comply with viewer sensibilities. Whether you love them or hate them, Quizno’s unique advertising schemes definitely get you thinking about Quiznos coupons!
In 2003, the company’s new campaign showed a man eating a regular, untoasted sub because he was in fact “raised by wolves” and did not have the refinement to select a superior toasted sandwich product.
In 2004 Quiznos created water-cooler buzz with the spongemonkies campaign, which has been referred to as the “Mr Potato Rat” campaign for the way the imaginary creatures appeared to be composed of parts from many different animals, though they seemed to be based on marmosets. The Spongemonkies wore anachronistic hats and sang of their love for toasted subs, but likely generated more questions (ie “what on earth are those?!”) than actual revenue.
By 2006, Quiznos had switched ot a more conventional advertising campign featuring images of their sandwiches with a man’s deep-timbre-d voice pronouncing the chain’s new slogan – “Mmmmmm..toasty.” At this time, Quiznos ads also took a dig at competing sub sandwich chain subway via a series of taste tests where consumers were asked to compare Quizno’s Prime Rib Cheesesteak Sandwich with Subway’s Cheesesteak Sub.
In 2007, Quiznos created small, inexpensive flatbread “sammies” and long, toasty “torpedo” subs, which were marketed via an unusual campaign where a toaster oven spoke to a sandwich chef using strong innuendo. These ads too caused a buzz, and a toned-down version of the ads was aired to comply with viewer sensibilities. Whether you love them or hate them, Quizno’s unique advertising schemes definitely get you thinking about Quiznos coupons!