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Old Spice Goes Semi Pro
Cross-marketing of films is a pretty common thing in some sectors – if there’s a new summer blockbuster coming out, you can bet that there will be Happy Meal toys promoting the film, too. But it’s rather uncommon for movie stars to endorse specific products in conjunction with specific movie roles – though Will Ferrell did exactly that by sponsoring the use of Old Spice coupons when his basketball movie Semi-Pro came out.
You can probably tell a lot about a movie character by the products he endorses, and I think you can glean a lot about the goofy guy Ferrell plays in Semi-Pro from the Bud Light and Old Spice ads he starred in. In the film, the SNL funnyman stars as shaggy-haired Jackie Moon, the owner-coach-player of a team called the Flint Michigan Tropics that wants to break into the NBA.
I kind of like the ads, and I think they show that Will Ferrell doesn’t take himself too seriously. Apparently, it used to be the case that big-name movie stars wouldn’t endorse consumer goods like Old Spice coupons because it was bad for their image (being a spokesman or woman was seen as too crass) – but more and more celebs are doing it these days. What do you think of this trend? Should movie stars endorse products and star in commercials, or should they stick to the silver screen?
You can probably tell a lot about a movie character by the products he endorses, and I think you can glean a lot about the goofy guy Ferrell plays in Semi-Pro from the Bud Light and Old Spice ads he starred in. In the film, the SNL funnyman stars as shaggy-haired Jackie Moon, the owner-coach-player of a team called the Flint Michigan Tropics that wants to break into the NBA.
I kind of like the ads, and I think they show that Will Ferrell doesn’t take himself too seriously. Apparently, it used to be the case that big-name movie stars wouldn’t endorse consumer goods like Old Spice coupons because it was bad for their image (being a spokesman or woman was seen as too crass) – but more and more celebs are doing it these days. What do you think of this trend? Should movie stars endorse products and star in commercials, or should they stick to the silver screen?